bluefin tuna

Parent company Tokyo Ichiban Foods owns several aqua-farms in Hirado City, Nagasaki, where they raise Bluefin Tuna and King Yellowtail.

It's estimated that only 40,000 adult Pacific bluefin tuna remain in the wild.

Lay off the torpedo of the sea.

Of course, the whole auction might just be a PR stunt—a PR stunt with great photos!

Tien Mao From the About Friggin' Time File: Sushi Samba announced

Photo of tuna at Tsukiji Market in Tokyo courtesy Tien Mao.