Despite an effort to get the campaign dropped, R.J. Reynolds has now officially brought their Williamsburg-branded Camels to consumers. One smoker at the Brooklyn Paper procured a pack, noting there's nothing different in the taste; that's right, these cigs don't taste like a "last call, a sloppy kiss goodbye" or "a solo saunter to a rock show in an abandoned building." Unless those things taste like Benzene, Formaldehyde, Ammonia, and... actually, it's entirely possible a rock show at an abandoned building could taste like that.
The cigarettes were widely criticized by smokers, but Camel's gimmick is working, and stores in Greenpoint and Williamsburg are selling out as soon as their stocked back up. One smoker told the paper, “I smoke Marlboro, but whenever I see the Williamsburg [Camels] I buy it. I live in the neighborhood, so it’s cool to have." Really?
Anyway, this could all have to do with the fact that Camel has marked their Williamsburg packs down in price, selling at just $10.79 a pack (they typically sell for $12.50 to $14).
