If you can't beat them, publicly shame them. That's the strategy that Staten Island District Attorney Daniel Donovan is using at the shoplifting-plagued Staten Island Mall, where for the second year in a row his office has created a commercial showing the mug shots of five repeat offenders convicted of petty larceny, according to the Advance. "Want to be famous? Shoplift in this mall and you could have your face right here," reads the 15-second ad, which will air every six minutes on 11 different screens in the New Springville shopping center, the Post reports. "Stealing from any merchant at the Staten Island Mall is a crime. You will be PROSECUTED."