The owner of Georgi Vodka, multi-millionaire Martin Silver, was not very happy when Sean "Diddy" Combs took the mic at a nightclub in NYC last week and declared, "If you're not drinking Ciroc vodka, then you're drinking pee pee."

He didn't specify Georgi, and he used such an elementary insult that it's barely worth reacting to—but what else are you gonna do when you've got nothing but time and a belly full of sub-par vodka?!

Silver got his revenge by sending a toilet filled with Ciroc to Diddy HQ in Times Square. Diddy's people told TMZ it's just a "publicity stunt [and] shouldn't be dignified with a statement."

Will the Absolut Jay-Z team get in on the action next?