After news that Williamsburg had the lowest rate of completing and mailing their 2010 Census forms—and a scathing NPR segment that suggested hipsters were too cool to complete them*—Stephen Colbert decided to look at the situation, suggesting it could be a genius plan to increase their hipster cred. Here's video (hipster census part starts at 1:50):
| The Colbert Report | Mon - Thurs 11:30pm / 10:30c | |||
| Tip/Wag - Forbes & Hipsters | ||||
| www.colbertnation.com | ||||
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Of course, Mayor Bloomberg has been really worried. Last week, he warned, "A low response rate could have very serious consequences for our city - for each person who is not counted in the census, the City loses about $3,000 in Federal aid every year, money that could be spent on services our communities all want and need." Today is the last day to mail in the form—NYC's overall rate is at 56%, while the national rate is 68%.
* The NPR segment admits, "You can't blame it all on the cool kids. This is the Hasidic part of Williamsburg, where the Satmar Orthodox Jews live. Only one quarter of households here so far have participated. Not only are they reluctant to fill out the census, they don't even want to talk about it."