The long nightmare of a Steak 'n Shake-free New York is finally drawing to a close this week, with the grand opening of the city's first-ever outlet in Midtown, right next to the Ed Sullivan Theater. And to kick things off, the Midwestern fast food chain is throwing one doozy of a promotion: free burgers for an entire year, for the first 150 customers to show up at the new location.
The restaurant opens at 10 a.m., so we recommend camping out overnight on Wednesday if you take this competition even slightly seriously. Those familiar with the chain already know to expect thin, crispy steakburgers ($2-4), hand-dipped milkshakes ($4) a shoestring-style fries, but the new location will also be debuting a new offering, the "Signature Steakburger," a six ounce organic burger made of hormone and antibiotic-free ribeye and New York strip steak. Oh, and there will be wine and beer to help ease the pain of not getting there early enough to land a year of free fast food.
Steak 'n Shake // 1695 Broadway // no phone yet // open daily from 10 a.m. to midnight
