Vice magazine co-founder Gavin McInnes, explains to the Times' Style section why white-trash chic is in these days:
"For middle-class kids just out of university and living in Williamsburg. the closest thing right now to bad-ass culture is blue-collar culture, so you have hipsters play-acting blue collar. Instead of saying, `I'm a PlayStation-reared, e-mailing-all-the-time Friendster loser,' they're getting lots of tattoos and drinking Pabst Blue Ribbon and listening to the Yeah Yeah Yeahs."
Anyway, besides finally revealing why Gothamist doesn't/isn't allowed to live in Williamsburg, Vanessa Grigoriadis' article continues to parse the Vice brand as well as the purposeful button-pushing by McInnes and co-founders Shane Smith and Suroosh Alvi. (But no mention of Ryan McGinley's little stunt with McInnes.) Gothamist was also amused by this photograph by Andrea Stern for the Times, where the founders try to look all ironic but seem sillier than even they expected. Ah, all in the fine old tradition of great comedy coming from Canada.
