Recently, Bloomberg has been pushing for an end to the "last in, first out" policy when it comes to firing teachers, saying teachers should be let go based on merit, not seniority. And while some teachers agree, the UFT doesn't. In a 30-second, $1 million new commercial, the union criticizes Bloomberg for mincing words about who gets laid off rather than trying to stop layoffs altogether. Also, there are snowglobes:
Mayoral spokeswoman Jessica Scaperotti defends the Mayor's work with education, saying, "The UFT has said the state budget cuts are no problem and that seniority is the only thing that matters. So while the UFT fights for its self-interest, the mayor will continue to fight for our children's future." With inflated graduation rates and an unqualified former magazine exec at the helm. Still, we're not entirely sure what this spot accomplishes, except for encouraging people not to vote for Bloomberg in the next election? Which we're pretty sure won't be an option anyway.
