The NY Times shot a cease-and-desist letter to the Wall Street Journal over the slogan, "Not Just Wall Street. Every Street." The line appeared in a NY Times ad promoting its strengths over arch-rival Journal, which now has a New York section. The Observer reports, "But! On May 26, the Wall Street Journal had a house ad inside its pages, which described the Greater New York section this way: 'Not Just Wall Street. Every Street.'" The Times says it's a proprietary slogan and it has a "trademark application pending with the U.S. Patent and Trademark Office." Full letter here.