The Times has begun experimenting with a niche neighborhood blog platform, starting with a website about Fort Greene and Clinton Hill in Brooklyn. If it works, perhaps Brownsville is next? Edited by Andy Newman, a Times reporter who resides in Park Slope (but just eight blocks from Fort Greene!), the blog has burst out of the gate with posts about sledding, kids who couldn't get into a movie, and the ongoing struggle to save Broken Angel. Newman introduced the site, called The Local, with a reminder to readers that "is an infant, unformed. With your care and feeding it can grow into a self-sustaining adult." So surely commenters welcomed this fragile newcomer with the tenderness it deserves? Ah, welcome to our world, Newman: "Oh, thank you so much for helping to continue the gentrification of my neighborhood by promoting it as the new cool local place for (white) people who read the NYT to be! Make sure to post lots of pictures of people eating in cafes and drinking coffee and riding their bikes to and from the farmer's market! I can’t wait to read what the hipsters love and hate about this neighborhood!" One day old and The Local already has their own "Ides of March." (See also: Jersey.)