You may pay obscene rent and/or attend obscene parties on the Lower East Side, but Robert G. Lopez owns the place. Lopez runs a clothing line with the Lower East Side as his trademark, and he's not afraid to take you to court for making money off the LES cachet. Right now he's representing himself in a trademark lawsuit against J. Crew, which has been hawking threads with the Lower East Side signifier.
Fame Appeal has a copy of the lawsuit, but please note that there's only one official clothing brand that lets everyone know you're somehow tangentially associated with the trendy neighborhood—and it's not the company that sells Organic™ Newbery iPhone® cases for $89.00 [Via Bowery Boogie]
