While the Susan G. Komen Foundation remains on the defensive about defunding breast cancer prevention-related grants to Planned Parenthood, its marketing juggernaut remains unabated. For instance, what says ending breast cancer forever like a .22-caliber pink handgun?
From a gun retailer's website: "Discount Gun Sales is proud to team up with the Susan B. Koman Foundation to offer the Walther P-22 Hope Edition in recognition of Breast Cancer Awareness Month. A portion of each P-22 Hope Edition will be donated to the Seattle Branch of the Susan G. Komen Foundation. The P-22 Hope Edition has an exclusive DuraCoat Pink slide in recognition of Breast Cancer Awareness month. Utilizing the same reliable controls and firing mechanism that has made the Walther P-22 America’s top selling handgun, the Hope Edition will be a limited production pistol offered exclusively through Discount Gun Sales." And it's just $429.99! [via Wisconsin Gazzette]
The gun has "Interchangeable frame back straps create an ideal fit to the shooter's hand" and a "Compact design and light-weight are achieved by a modern polymer frame (just 480 grams, including the magazine)" with "Traditional double-action operation" and "Ambidextrous controls for both left and right hand shooters." So Komen is happy to encourage gun ownership, but won't let women choose what they want to do with their bodies—makes TOTAL sense. You can donate to Planned Parenthood here—Mayor Bloomberg will match up to $250,000 of new donations.