The MTA has removed a United Airlines ad seen on a subway entrance across the street from the World Trade Center site, after some passersby said it was inappropriate. The ad copy, which is part of a national campaign, reads, "You're Going To Like Where We Land," which, considering where United Flight 175 landed on 9/11, seems a tad tone deaf. But it also seems to be an honest mistake; United's contract with the MTA and its third-party vendor doesn't specify the geographical location of each ad, and the MTA moved swiftly to take it down yesterday.
But not before NBC New York could get some good reactions from passersby like Mike Burke, whose firefighter brother, William, died on 9/11. "It's pretty tacky, pretty unfortunate," Burke said after seeing the ad. The awkward placement is the second 9/11-related snafu for the airline in a week; earlier United apologized for reusing the flight numbers of two hijacked planes used in the 9/11 attacks. The airline, which is merging with Continental, assigned two Continental Flights the numbers 93 and 175. On 9/11, Flight 93 crashed into a field in Shanksville, Pa., while Flight 175 struck the south tower at the World Trade Center.