110508yelp.jpgToday the Times takes a look at the obsessive lifestyles of Yelp nerds, making some of them famous in the process, like local secretary Nina Cheung, 30, who's been "Yelp Elite" for three years. It doesn't just happen, people. Her advice to aspiring Yelpers: "You have to be there to review, not just to hook up." All Cheung's friends are Yelpers, and, as one user puts it, "It’s kind of like a cult, except instead of Kool-Aid we drink alcohol."And Megan Cress, who says she "networks for a living," became one of the site's biggest stars by reviewing the plastic surgeon who enlarged her breasts and posting a picture of her torso in a bikini: "If your wife, mom, sister, or girlfriend are looking for a nice new rackjob or some reconstructive surgery, and they want to avoid hacks and frauds, this doctor is the real deal. He is amazing!" Thank you Yelp—for once Mom won't be getting the same old boring soap basket for Christmas.