A few days ago, stoners, college kids, and other champions of fine cuisine across the nation breathed a collective sigh of relief when the false advertising lawsuit against Taco Bell, claiming that the restaurant's "taco meat filling" was only about 35% beef, was dropped. But that's not enough for the chain, whose mighty exterior belies a vulnerable inside: miffed, the Bell took out a full-page ad in USA Today with the question "Would it kill you to say you're sorry?" in giant purple letters, clearly directed at plaintiff Amanda Obney and her lawyers.
"Like we've been saying all along, we stand behind the quality of every single one of our ingredients, including our seasoned beef…As for the lawyers who brought this suit: You got it wrong, and you're probably feeling pretty bad right about now. But you know what always helps? Saying to everyone, 'I'm sorry.' C'mon, you can do it!" reads the ad, echoing comments previously made by CEO Greg Creed. The company had launched an aggressive public campaign against the lawsuit, in which they graphically described each and every ingredient in their "meat filling."
George Lopez might disagree, but we think it's actually kind of impressive that a chain experimenting with Dorito-flavored taco shells insists so strongly upon the integrity of their ingredients. Yo quiero apology, indeed! [Via Pat's Papers]
