Can't an artificially sweetened alcoholic drink reach our lips these days without the Man trying to rip it away? Just a few weeks after Pabst Brewing Company and Colt 45 introduced their new Blast alcopop, Attorneys General from 16 states have written a letter (below) to PBC, asking them to lower the alcohol content of the new beverage. The ABV is currently 12 percent; According to a statement released by Maryland Attorney General Douglas Gansler, "anyone who consumes a can of Blast within an hour will have engaged in binge drinking as defined by public health authorities." Well, they've got a market for that in New York!
The Attorneys General also accuse PBC of marketing to minors by having Snoop Dogg as a sponsor; Gansler said, "At a time when we’re fighting to prevent underage and binge drinking, we call upon Pabst to rethink the dangers posed by Blast, promoted by a popular hip-hop celebrity, as a ‘binge-in-a-can’ in sweet flavors and bright colors aimed at the youngest drinkers." The letter also says that though Blast cans say to "drink responsibly," they fail "to indicate how a consumer could responsibly drink a 23.5 ounce can of Blast with 12% ABV." On their website they do suggest that you "enjoy with your favorite mixer." Great, ours is Red Bull!
