In 2005, investment banker Candace Nelson decided it was "time for cupcakes to stop being the backup dancer to cakes" and opened Sprinkles, which is reportedly "the world's first cupcake bakery." So now we know who to blame for all this cupcake madness! And madness it is; since opening the first location in Beverly Hills, Sprinkles has developed a fanatical following of cupcake obsessives—like Facebook user Kate Kendall, who declares, "Just had THE MOST DELICIOUS CUPCAKE ON THE PLANET!! Love Red Velvet!" Can we all agree that when we prepare the foodie firing squad, the cupcake fans should be lined up first? We know where to find them: Sprinkles is opening their first NYC location, and they're giving out free cupcakes.
Today and on several subsequent days (details on Facebook), the Sprinkles truck will be driving around New York to raise cupcake awareness in advance of the shop's opening on Friday, May 13th. This afternoon the truck will be at Rockefeller Center; we don't know what time yet, but they'll announce it on Twitter any. minute. now.
The Sprinkles brick-and-mortar location is prime cupcake territory: 780 Lexington Avenue between 60th and 61st Streets, near Bloomingdale’s. We're told it will have "a party room complete with custom-built cupcake ottomans," and they'll offer online ordering "for busy New Yorkers on the go." You'll have your choice of 50 different flavors, including banana, chai latte, dark chocolate, strawberry and the classic favorite, red velvet, as well as vegan and gluten-free cupcakes! Verily, New York's vaunted cupcake culture will never be the same.
