Water: so boring, so predictable, so Gen X. While you and grandpa are still sucking down bland old water in stone age plastic bottles, Kraft Foods is rolling out the next big thing for the kids: a line of disposable liquid water enhancers called MiO. As this bizarre gay-minstrelsy commercial (eventually) explains, all you need to do "flip it, tip it, sip it!"
Kraft officials tell USA Today "that in an era of personalization, it's all about dripping as many drops of flavor as you want into your water. Think liquid Fizzies for the uber-cool, Gen Next set." It's brilliant advertising, because after throwing up in our mouths, we're definitely going to want some flavored water to wash down the bile.
MiO (pronounced ME-oh, of course) rolls out today in berry pomegranate, fruit punch, mango peach, peach tea, sweet tea, strawberry watermelon. You can get a free sample by liking the company on Facebook (thus agreeing to serve as brand spokesperson among your friends). What an exciting time! This revolutionary new product is verily the greatest advancement in corporate food products since the Squagel!
