Chef Zak Pelaccio, a passionate promulgator of crispy pork belly and pickled watermelon salad, has developed quite the following for his jovial restaurants Fatty Crab, Cabrito, and Fatty Crab Upper West Side. And anticipation has reached a fever pitch for his forthcoming Williamsburg venture, a Southeast Asian collaboration with former Hill Country pitmaster Robbie Richter. Called Fatty 'Cue, the restaurant is expected to open on South 6th Street within a month or sooner. (Here's a mouth-watering photo preview.) And to stoke the hype even further, Pelaccio is ripping a page from Roald Dahl's classic Charlie and the Chocolate Factory.

Starting today, the "Fatty Crew" is hiding prizes in a few of their house-made Fatty Chocolate Bars, sold at all three of Pelaccio's restaurants. According to the restaurants' publicist, a small number of the bars will contain special tickets in the wrapping redeemable for items like free cocktails, free Fatty T-Shirts, and free appetizers. The golden ticket will entitle the lucky winner (and a guest) to attend one of a handful of "exclusive" Fatty ‘Cue preview parties, and "meet NYC’s own Willy Wonka of Asian cuisine, Zak Pelaccio." Which can only mean one thing: Pelaccio is preparing to disappear into retirement and wants someone to take over his fatty empire. Don't fall into the bubbling pig fat river!