Adrian Grenier is many things: New Yorker, musician, food co-op shopper and now we can add retro-flat top beer purveyor. Grenier is co-founder of Churchkey Can Co., which Men's Journal calls... the Instagram of beers. So, it's fuzzy, precious and targeted to hipsters?
The beer is only available in Seattle and Portland right now, but it's reportedly coming to other markets later this summer. And the venture has apparently attracted investors from the tech world. Grenier told Business Insider earlier this week, "There was a wide net of people from all different nooks and crannies of Silicon Valley who jumped on... We got a really great response. Tech investors tend to be a little younger and more willing to take risks. It's great and exciting for young guys in tech to get into something with old technology."
A six-pack of the Pilsner (Men's Journal describes it as a "light, malty pilsner ever-so-slightly bittered by Saaz hops," goes for $9.99—and comes with a churchkey opener.
