If you had the choice of seeing a movie about some burned guy in Italy reminiscing about Tunisia or a movie about a family who are in a brown paper bag, what would you choose? And if you picked the brown paper bag movie, then you're in the fine company of Elaine Benes—and you better hope this Upper East Side movie theater opens back up, so it can show Sack Lunch.
Reader Pasquale Iacono tipped us off about the posters and indeed they are outside a shuttered movie theater on Second Avenue and 64th Street. The fictional movie was mentioned in the Seinfeld episode during the eighth season. Everyone except Elaine wants to see The English Patient ("It's up for all those Oscars"):
Elaine wonders, "So d'you think they got shrunk down, or is it just a giant sack?" and throughout the episode (script), she fights against The English Patient Conspiracy.
The poster was made by Jayshells, the street artist behind some other fun signs. In fact, last December, he put up Rochelle, Rochelle signs at the same theater!
In the movie credit copy section of the poster, Jayshells explains the movie's role in the episode, including how it's an in-flight movie for Elaine's plane ride.