When it comes to the Catholic church in this city, Brooklyn and Queens tend to get left out in the cold. A lot of people don't even realize while reading headlines about the cardinal that the Archdiocese of New York doesn't even include our boroughs on Long Island. So how have they decided to grab our attention during the homestretch of the Liturgical Calendar? By posting an ad for confession that parodies the much beloved ShamWow! commercial of course!


SoulWow might be the most modern move we've seen from the church in a long time. We'll have to check back and find out if confessionals throughout Long Island see lines going past their rectories tonight.

The only thing missing is the ShamWow! line about the "best things come from Germany" along with a picture of the pope. And how long until we see the inevitable Snuggie-inspired sequel using priests' cassocks? [via Daily Intell, along with a great shout out to Priesto, the cleric magician]