The Public Ad Campaign and The Heavy Projects have started testing out a neat little app that will turn all of those billboards in Times Square into art. (Previously they brought a non-digital version to the streets.) All you need to do is walk around with your iProduct in front of your face and you'll practically be transported to your very own Vanilla Sky moment. No tourists! No force-fed reality! Everything in its right place! It's just you and a new non-commercial reality now, until someone snags that iPad from your hands.
[via Animal]
