If you stop by Professor Thom's on 2nd Avenue right now, or anytime through Sunday night, you'll find three former college pals on the balcony watching Lost. Every episode, from beginning to Sunday night's series finale. All in all that's 96 hours of being on (and sometimes off) the island, and we're guessing by now they've already lost any ability to keep up with plotlines we can barely understand when we've gotten 8 hours of sleep. Because... why else would they be totally ignoring the television?!

They're being sponsored by Rockstar Energy Drink and some terrifying thing called Awake gum, and are attempting to break the Guinness World Record for most consecutive hours spent watching television. That's pretty sad, but also, for a good cause! If they reach their goal, three charities will split $100K in donations—you can donate online or by dropping by. And you guys, you can watch them watching the show LIVE... where they are so not paying attention.