More men are apparently waxing down there and the New York Times is on it! "It’s the gay community, it’s the straight community, it’s very conservative guys, it’s very liberal guys. All different age groups are coming in. It’s much, much bigger than we ever thought," a spa president tells the Grey Lady. The painful procedure even has a cutesy name, the Boyzillian. Also, who knew vajazzling had expanded to pejazzling?

The treatment—which can vary from taking everything off to just a strip to the full "BSC (Back, Sac, Crack = Full back + boyzillian)" (at places like the Strip: Ministry of Waxing) for a mere $115—has reportedly been growing in popularity as more places offer it and men feel less uncomfortable with the idea of manscapping.

Also, it apparently makes your dick look bigger. Or, as the Times so elegantly puts it:

Some men think there’s an added perk of getting a Brazilian: an enlarging effect for the main attraction. “It accentuates it, because there’s nothing to obscure the, you know, implement down there,” said Ramon Padilla, the director of Strip: Ministry of Waxing.

If we didn't know people who'd actually done this, we'd just toss this off as another example of Times trendcasting—remember the man buns that were supposed to be huge?—but sadly we do. Meanwhile, the most interesting aspect of the boyzillian is the cost. When a woman goes to the Ministry of Waxing for a Brazilian it costs $65. When a man goes? $85. Darn extra plumbing.