The mad scientists at the New York Times multimedia department have cooked up another insane mashup: heat maps for the top rentals in each zipcode in a dozen US cities. Some movies, like "The Curious Case of Benjamin Button" seem to be popular just about everywhere (because let's be honest, who doesn't like Brad Pitt?) while others, like Mad Men and Tyler Perry's Madea Goes To Jail seem to be popular in specific neighborhoods (hint: Tyler Perry is not among the top 50 movies anywhere in Manhattan below 110th Street.) Biggest surprise: Twilight is astoundingly popular in the Bronx and Staten Island! Do you notice any other odd patterns?
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