Let the Lohan de-branding begin! According to Dina Lohan her daughter is dropping her last name, and will just be going by Lindsay from now on. On top of that, she tells PopEater that she "and [younger daughter] Ali will be officially changing our last names back to my maiden name, Sullivan."

Allegedly the E-Trade commercial that may or may not have parodied her, only using the name Lindsay, was a sign that she was recognizable without her last name. Or maybe dropping it will make future lawsuits easier to win?

A family friend says Lindsay & Co. no longer want to be sharing the last name with Michael Lohan, but maybe this is about a clean slate. Also, this is sort of like renaming the Queensboro Bridge the Ed Koch Bridge... no one is going to call it that.